The German distributor Constantin Film organized the Gamescom event and they gave away plenty of promo items, including the energy drinks you see on the left, served in unique Ender's Game cans. And when there were no lasertag battles running they had a big party going on with live music from Kid Chris as you can see in the video below, released by Constantin Film.
The crowd seemed to have a blast, and if they now associate 'excitement' and 'action' with Ender's Game then the promotion was very effective. As a bonus, German audience will now be able to see the film eight days earlier than folks in the U.S. as the German release date was moved up one week to October 24.
We know that Steve Jablonsky is scoring the movie, but that doesn't mean other popular artists can't pick up the theme and release their own, unofficial music for Ender's Game - a pop culture icon for more than 20 years.
One of those artists is Kid Darkness, a California D.J. who has previously worked with Will.I.Am and David Guetta. He just released a new dubstep/electro track titled Ender's Game, produced by French masterminds Daft Punk (Around The World, Get Lucky). Check it out below.