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Promotional Poster at 2012 Licensing Expo

We spoke about an upcoming teaser poster in Monday's post, but we weren't expecting to see something quite this soon!

The Licensing International Expo is being held this year from June 12-14 in Las Vegas and, thanks to expo attendee ComingSoon.Net, we've been given a glimpse of some of the teaser posters for many anticipated 2013 movies, including Ender's Game:

An annual event where exhibitors from more than 80 countries gather and sell the licensing rights to their brands and properties, the Licensing Expo presents an opportunity for film studios to introduce their upcoming movies to a variety of possible customers, such as retailers, manufacturers and Fortune 500 marketers.

What do we think about the poster? It's fairly straight-forward but we're still very early in the promotional ballgame. Most important for us: It now seems likely that this is the logo and font the studio will be using in all Ender's Game-related promotion, such as on future posters, t-shirts, and other merchandise. Can't wait to run across it in person!

---> Update: Received news from the studio: "This is not an official teaser poster (or final logo – will likely change for the final look), but just something mocked up for use at the 2012 Licensing Expo going on in Las Vegas now."

Many other movies also unveiled posters at the Expo, including After Earth, A Good Day To Die Hard, Pacific Rim, Percy Jackson: Sea of Monsters, Hotel Transylvania, Iron Man 3, Robocop, and Robopocalypse.

Check them out over on ComingSoon.Net!
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